Design Srategist & Project Manager, Design Rally
“What Design Managers Do”
Explaining the Role of Design to Business
Design is one of the best investments a business can make, but many business people do not understand the value of design - what it achieves, how it will add value or how to work with designers. Lynne will introduce her framework of how design fits with business and explain the role of design management.
Lynne brings over 15 years of experience working with businesses to develop design strategies. Before working independently, Lynne was a Design Advisor at the Product Development Research Centre in Cardiff, coaching small business owners (of established companies and start-ups). She developed an ‘SME Design Management Toolkit’ covering design process, design auditing, market-mapping and project briefs. She was also a Design Associate for the UK Design Council’s ‘Designing Demand’ programme - boosting growth and innovation through the development of new products and services.
Editor, What’s On in Swansea Magazine
Holly Hughes is the Editor of What’s On in Swansea Magazine. Since joining the family-run and owned business in 2011, she has dedicated her time and energy in to improving the content, design and broadening its audience.
Despite working through a hard-hitting recession, she has expanded the magazine’s customer base and has increased profitability. With Holly’s guidance, the magazine (est. 1987) continues to grow, providing an essential source of local events, leisure, lifestyle and dining out content.
The What’s On title is held in high esteem throughout the city and continues to dispel the myth ‘print is dead’. It is now Swansea’s most popular and largest circulated free publication.
Holly collaborates with Waters design team, organises a team of journalists and distributors, provides a one-to-one relationship with customers and is in charge of quality control. With recent investment resulting in the biggest change to the city in 70 years, it’s an exciting time for the self-taught, Swansea-born editor.